Credits
Creative Direction: Chen-Je Huang
User Interface and Media Design: Lena Kim, Gillian Fry, Erinn Njam, Chen-Je Huang
Production Management: Chen-Je Huang

The goal of the Motorola W403/W408g was to be a low-cost "starter" phone. Being targeted for first time users, simplicity and clarity were a top priority in the design. The UI and visuals of the core apps were updated to enhance the usability of the phone and to give this low cost product a high-end look.